Hurry once it's sold this opportunity will be gone!
Forecast comes from Warc, which points out that the UK is not the only country affected.
Execs had predicted 'new watermarks' in broadcast and cable CPM increases.
"Measuring podcast success and setting advertising rates on a faulty CPM formula built on an inflated uni
With CPMs down as some large advertisers pulled their spending at the start of the second quarter, ad fraudste
About 74% of 127 publishing executives surveyed by Digiday this month said the crises have driven ad CPMs down
“The mistakes are all there waiting to be made.”
Chessmaster Savielly Grigorievitcyh Tartakower