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ViacomCBS Completes ‘Off the Hook’ Upfront Talks

Execs had predicted 'new watermarks' in broadcast and cable CPM increases.

The download, podcasting’s metric king, gets dethroned

"Measuring podcast success and setting advertising rates on a faulty CPM formula built on an inflated uni

Automotive, education publishers hit hard by malvertising attacks during the coronavirus crisis

With CPMs down as some large advertisers pulled their spending at the start of the second quarter, ad fraudste

74% of publishers have seen ad CPMs drop

About 74% of 127 publishing executives surveyed by Digiday this month said the crises have driven ad CPMs down

'We’re creating inventory faster than they can fill it': Publishers see YouTube ad prices drop 20%

Coronavirus news has proven hugely popular on YouTube over the past five weeks. But lowered CPMs and ad fill r


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Welcome to the Center for Public Management


Cooper Metals - Cooper Metals


What is Advertising? Advertising Methods and Advantages


Different Types of Advertising Methods and Media


12.1 Advertising – Understanding Media and Culture

Today's Quote...

“The only cure for grief is action.”

George Henry Lewes