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Execs had predicted 'new watermarks' in broadcast and cable CPM increases.
"Measuring podcast success and setting advertising rates on a faulty CPM formula built on an inflated uni
With CPMs down as some large advertisers pulled their spending at the start of the second quarter, ad fraudste
About 74% of 127 publishing executives surveyed by Digiday this month said the crises have driven ad CPMs down
Coronavirus news has proven hugely popular on YouTube over the past five weeks. But lowered CPMs and ad fill r
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